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Gmund Paper at Luxe Pack Shanghai

Latest paper innovations, unique coating materials and intelligent packaging solutions

12. April 2019

Luxe Pack again opened its gates in Shanghai on April 10th and 11th 2019. Under one roof, Luxe Pack brought together the world’s best manufacturers of packaging and packaging materials. The exhibitors included the leading suppliers in this sector, as well as highly specialized companies which presented their individualized expertise. Needless to say, Gmund Paper did not miss this sterling opportunity: together with its partner Candoo Paper, Gmund presented its latest paper innovations, unique coating materials and intelligent packaging solutions.

Nowadays, packaging design has evolved into an important strategic marketing instrument and is indispensable for brand building. Packaging communicates directly with customers. Optics, haptics, acoustics and materials enable consumers to physically experience the product and are the antithesis of the intangible digital world. Packaging sparks emotions by enabling customers to directly experience the brand.

To make this decisive first impression on their customers, many brands worldwide rely on papers from Gmund. The impressive and sustainable design papers are developed on location at the company in Bavaria, where they are manufactured exclusively in compliance with the highest ecological standards. All papers have proven their outstanding quality in numerous tests. Gmund also produces food-safe papers in a variety of colors for packaging foodstuffs.

The company offers more than 100,000 different types of paper for users in the B2B sector. The packaging segment comprises a very large proportion of these papers. The papers differ in color, shape, weight and function. The various papers elicit different, but always highly sensual perceptions. Each paper from Gmund Paper has its own distinct character. When used as packaging, it can emotionally support a product and ultimately contribute toward triggering the consumer’s decisive purchasing impulse.

Sabine Huber
Public Relations
Tel. +49 8022 7500-73

About the paper factory Gmund

Gmund Paper has been synonymous with paper culture and the ecological fabrication of unique communications media from natural paper since 1829.

The cellulose used in all of Gmund’s papers is FSC® certified.

Custom-tailored solutions for sustainable brand identities are created at the development and production site in the town of Gmund on the shores of Lake Tegernsee. Circa 75% of the papers are exported. A family-owned business, Gmund Paper is directed by fourth-generation papermaker Florian Kohler.


Thank you for visiting us from the USA. We are passionate about paper. Our mill is in Gmund am Tegernsee, in Southern Germany. On our international pages, you’ll find innovative papers, news about our company, and important sales information.