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Max White

The new member of the Gmund Cotton family

Gmund Cotton Max White Mailing
24. September 2014

Eighteen months after Mr Letterpress, a descendant of the printing press's inventor Johannes Gutenberg, was wed to Ms Cotton, a fine and respectable lady from Gmund at Lake Tegernsee, the couple proudly announces the birth of their first child. We join them in celebrating the birth of Max White.

Measuring 100 by 70 cm and weighing up to 600 g/m², little Max is a handsome young fellow among paper creations! This new member of the family complements Ms Cotton’s series of colours. Max White wins admirers thanks to perfect print results and absolutely pure white paper with a naturally soft surface of 100% cotton.

Ms Cotton, also known by her maiden name Gmund Cotton, offers a series of classically elegant variations in the following colours: Linen Cream, New Grey, Gentlemen Blue, Power Blue, and softly shimmering Shiny Cream. Also available: matching envelopes in elegant formats, all manufactured from pure cotton. Weighty and eye-catching with grammages from 110 to 900 g/m². Voluminous and featherlight with paper volumes up to 2.0.

Illustrated with a hand-sketched portrait of Max White, the letterpress-printed birth announcement was mailed to more than 2,000 printing houses, creative agencies, and brand-name manufacturers in Asia, the USA, Australia and Europe.

About the Cotton Family

The cards were created by the Letterjazz printing atelier. The idea and design of the Gmund Cotton Family were created by the New Cat Orange agency. Johannes Gutenberg invented movable type printing over 450 years ago in Germany, the same country where the Cotton Family is produced today. In Gmund at Lake Tegernsee. For over 185 years.

Sabine Huber
Public Relations
Tel. +49 8022 7500-73

About the paper factory Gmund

Gmund Paper has been synonymous with paper culture and the ecological fabrication of unique communications media from natural paper since 1829.

The cellulose used in all of Gmund’s papers is FSC® certified.

Custom-tailored solutions for sustainable brand identities are created at the development and production site in the town of Gmund on the shores of Lake Tegernsee. Circa 75% of the papers are exported. A family-owned business, Gmund Paper is directed by fourth-generation papermaker Florian Kohler.


Thank you for visiting us from the USA. We are passionate about paper. Our mill is in Gmund am Tegernsee, in Southern Germany. On our international pages, you’ll find innovative papers, news about our company, and important sales information.