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Toffee, Marrakesh or Chocolate?

When cars go brown

For those out and about on the streets of this world will not have missed a current colour trend: ever more vehicles are sporting the colour brown. Automobile manufacturers are bestowing their paintwork with melodious names such as Toffee, Marrakesh or Chocolate. And yet, presumably, no other colour would do worse in a popularity contest. Nevertheless, most leading corporations include brown cars in their range. For those who listen to colour psychologists will learn that this car colour stands for a return to traditional values, such as family and friends.

Text: Alicia

Foto: fotolia.com


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