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Urbanization in paper form

The tool for the new Gmund Urban collection

Gmund
21. November 2014

Photos: Michael Pfeiffer

Contemporary architecture in continually growing metropolises inspired Gmund and its trade partner Römerturm to develop the Gmund Urban paper collection. The experts in the research division at Lake Tegernsee combined dyes, cellulose and water in numerous variants. The result is a paper characterized by sleek simplicity and surfaces reminiscent of cement or wood. Never before has the finest paper been endowed with such a high degree of material authenticity.

Everything recalls the "favourite ingredients" of contemporary architects. Pulverized stone from an Austrian quarry is used in Gmund's Cement paper: the same type of stone was used to construct the Golden Gate Bridge and the Sydney Harbour Bridge. This paper has a rough, chapped look like fair-faced concrete. The serenely objective linear texture of Gmund's Architect paper results from a micro-embossing that relies on tasteful understatement. The new Brasilia paper was modelled after the texture of an old sun-baked wooden beam.

Furnished with this modern materiality, the creative people at Paperlux design studio in Hamburg integrated the principle of urbanism into a useful tool. The basic idea of its design is the element of the line, which interconnects all disciplines of styling modern living spaces, regardless of whether the genre is architecture, interior decoration or product design. A line can connect things or define a border to exclude them. The interior spaces can be filled with building materials.

The typography comprises the second element in the design, where the line first acquires its true meaning on the level of information. Paperlux chose Neuzeit Grotesk as the optimal typeface: this font was used for titles, headlines and emphasis. The lower-case letter "r" was modified for titles and headlines. The palette of hues is monochrome and accentuated by a copper hot foil. A slipcase, which doubles as a cover for a drawer, contains the Gmund Paper Mill's sample book and image brochure. The folding boxes kept in the drawer are filled with wood and cement, i.e. the materials that originally inspired these new papers. Samples from the entire paper collection are kept in a Gmund Hakoya box, which was elaborately fabricated in Japan. A wide variety of printing and ennobling methods are used to decorate all elements of the set.

Paperlux transferred the styling system back to the urban surroundings. The results are two stands for the Packaging Innovation trade show in London and the Luxepack trade show in Monaco. Both venues were very impressive trade-fair appearances for Gmund.

Paperlux understands this tool as an invitation which challenges its recipients to design their own urbanity, to extend lines, to pursue perspectives and connections, or to allow these views and liaisons to end abruptly.



Sabine Huber
Public Relations
Tel. +49 8022 7500-73
shuber@gmund.com


About the paper factory Gmund

Gmund Paper has been synonymous with paper culture and the ecological fabrication of unique communications media from natural paper since 1829.

The cellulose used in all of Gmund’s papers is FSC® certified.

Custom-tailored solutions for sustainable brand identities are created at the development and production site in the town of Gmund on the shores of Lake Tegernsee. Circa 75% of the papers are exported. A family-owned business, Gmund Paper is directed by fourth-generation papermaker Florian Kohler.


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Thank you for visiting us from the USA. We are passionate about paper. Our mill is in Gmund am Tegernsee, in Southern Germany. On our international pages, you’ll find innovative papers, news about our company, and important sales information.